"Decisive battle" overseas LED display companies break through the blue ocean

With the rapid development of the domestic LED display industry, overseas mergers and acquisitions have become increasingly common. More companies have begun to look to the international market and participate in this global market competition.

On August 17, last year, Liard (300296) released the industry's heavyweight for the acquisition of PLANAR. In this acquisition, the total price paid by Liard is estimated to be about 156.8 million US dollars. RMB 1 billion.

To know the concept of 1 billion? According to the 2014 annual performance report released by Liard, the company's operating income for the whole year of 2014 was only 1.190 billion yuan, which is enough to see Liard's determination to enter the overseas market.

According to customs statistics, in the first five months of 2015 alone, China’s export LED display reached 260 million US dollars and the export volume reached 440,000 units.

The broad market has also stimulated the enthusiasm of the industry. Taking Zhouming Technology (300232) as an example, in its 2015 semi-annual report, it was clearly pointed out that an important reason for the growth in the first half of the year came from overseas business. Expanding acceleration.

Indeed, from the current global LED display market structure, China has become the largest market in a single country, accounting for 25%-30% of the global market. As the domestic market tends to be saturated, domestic LED display companies must also go out to expand the global market in order to find new growth poles and profit growth points in the industry.

In the 2015 semi-annual report, Eliyad pointed out that the company's overseas orders (including Hong Kong, Macao and Taiwan) have reached 140 million yuan, an increase of 63.01% over the same period of last year, and the annual overseas orders target is 550 million yuan. In the first half of 2015, Chau Ming Technology achieved an income of 440 million yuan in overseas markets, an increase of 57.50% over the same period last year.

The world is bustling, all for the benefit of the future, LED display companies' commitment to overseas market expansion, the overseas business is indeed growing rapidly, and has become an important driving force for the company's overall performance growth.

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